How to increase the footfall in your hotel during the low season?

 

 

 

As a hotelier, you benefit from increased demand and an influx of visitors. It isn't even difficult to fill a hotel to capacity. You know, though, that this will change shortly - it does every year. The mid or shoulder season follows the peak or high season, and then the low or offseason follows. You'll also have to contend with enticing visitors and achieving maximum hotel occupancy. Every one of the lavish hotels in Baroda must cope with seasonality every year, which is the hard reality and the most distinguishing element of the global hospitality industry.

 

Seasonality describes the concentration of tourist flows at distinct times of the year for various causes. Natural factors such as weather and climate, as well as institutional factors such as holidays, events, socioeconomic level, and travel habits, are among them. Whatever the reason, seasonality causes demand swings that affect all elements of a hotel's financial, stakeholder, and labour operations.

 

To avoid unpredictable cash flow, low returns on capital expenditure, and underutilization of people and facilities during the off-season, you need to have a thorough understanding of seasonality.

How to increase the footfall in your hotel in the low season?

Here are some simple and effective ways for attracting additional guests to your hotel, especially during the off-season.

1.   Implement seasonal pricing:

Seasonal pricing entails establishing promotional price rates in the offseason and premium pricing plans in the high season. As the name implies, your room prices fluctuate depending on demand during a specific season. As previously mentioned, seasonal demand can be strong or low for a variety of reasons, such as how people adore coming to a resort property during the summer, etc.

 

The first step in establishing seasonal pricing is to divide your market into identifiable groups based on geography, demography, and other factors. Then, using this attribute-level modification, you can calculate the value offered by rooms as well as the services to each consumer during that period. The base room rate is merely one factor in the pricing algorithm. To develop custom price points throughout seasons, integrate it with additional information like visitors' lodging preferences, party size, and previous peripheral purchases.

2.   Reward your loyal customers:

For years, hoteliers of the luxurious hotels in Vadodara have relied on loyalty programmes to attract and keep consumers. Loyalty and bonus programmes might also help you attract more guests to your hotel during the off-season. When you combine it with our next technique, you'll have people arriving at your hotel even when it's not peak season in no time.

3.   Introduce holiday packages:

During the shoulder and low seasons, offering attractive holiday packages or weekend getaways is definitely one of the best strategies to attract visitors. To encourage longer visits, you can broaden your items through packagings, such as special-occasion bundles for hotels and restaurants. When your visitors stay at your hotel, you can give them discounts and deals for returning visits outside of peak season. You may also ensure that they choose the prolonged duration of stay to cover most of the shoulder season with your promotions and marketing techniques.

4.   Organize events

One of the most significant sources of seasonality is events and activities, which are a wonderful method to attract people. You can take advantage of this, especially during the off-season when individuals have little to do. Options for attracting guests through events range from producing your own events, such as a local food festival, to cooperating with local authorities by sponsoring a popular event.

5.   Provide niche facilities

These days, niche offerings are getting increasingly popular. You must think beyond the box concerning specific consumer demands and create unique, engaging customer journeys. Your goal as a hotelier should be to market tourism items on the basis of seasonal characteristics and the needs of your customers as well.

 

Even in the offseason, people fantasise about getaways and calm or adventurous vacations. Depending on the size and scope of your property, you can choose one or more themes. Consider hosting themed weddings, providing sports and activity-based vacations, park and trail tours, spa and sauna services, local safaris as well as educational tours. To make your speciality product a hit, don't forget to have wet-weather and cold-weather resources and approach a unique marketing strategy just like The Oasis Hotel which offers a hassle-free online hotel room booking in Vadodara over many third-party hotel booking platforms.

6.   Manage stay patterns:

Another strategy to boost hotel occupancy on shoulder days is to regulate your customers' stay patterns. Shoulder days are a low season time that occurs before and after a period of high occupancy. You can use length-of-stay limitations or restrictions to increase occupancy and income on these days. This, however, must be done with caution. You don't want to turn off clients by imposing too many restrictions.

 

You can use stay limitations to fill your hotel to its maximum capacity outside of peak season. There is a minimum duration of stay, a maximum length of stay, and dates that are closed to arrival and departure.

7.   Reach your ideal customer base:

Finally, your marketing plan must work in tandem with your product strategy. Try to use a multi-segment marketing strategy to promote your various offerings to different markets at different times of the year. Determine who will be most interested in your niche offerings during that season.