How to attract Bleisure Travelers to Your Hotel?
People today travel more frequently than they did only a few years ago. There is a lot more to this than just vacationing. While on the road, they close transactions, attend meetings, visit clients, and receive promotions because of their performance. Perplexed, aren't you?
We're discussing Bleisure travel, a rapidly growing
travel trend that's sweeping the globe. As the hoteliers have accepted it,
Bleisure appears to be a lucrative area to enter.
Keep reading if you want to make a lot of money in
this new market.
Bleisure Travel:
Travelling for pleasure, or Bleisure is exactly what
it sounds like. Travelling for both business and pleasure is known as Bleisure
travel. As a result, business travellers are more likely to extend their visits
in order to relax, de-stress, and enjoy the local culture.
If you don't already know, "bizcation" is
another phrase for combining business and pleasure (or vacation).
However, "Bleisure" is what we're going to
stay with. Why? Because the idea is appealing.
Top 5 ways to attract Bleisure travellers listed by The Oasis Hotel -
the most distinguished four star hotel in Vadodara near Airport:
So this is exactly how you feel about it? Stop
worrying. We're here to help. Bleisure travellers have different tastes than
regular tourists. Hoteliers who want to get the most out of their Bleisure
customers need to learn more about this demographic.
There are a number of things a hotel needs to focus
on:
1. Employ infrastructure that is
work-centric:
Bleisure travellers, of course, seek
out relaxation. That, though, is really incidental. Work is at the top of their
priority list.
These travellers are looking for a
place where people can focus on their work without interruptions or hassles.
For what purpose will this be
accomplished? To make your property more appealing, you should include the
following features:
●
Construct work areas and meeting places for Bleisure
travellers so they can attend meetings and hold other official events.
●
Bleisure guests will be able to do their business more
efficiently if the hotel has high-speed internet available.
●
Ensure your employees have the technology they need to
perform their duties by stocking up on spare desktops, laptops, and other IT
devices.
●
Guests at Bleisure will also need to stock up on paper goods
while they're there. And if you already have them with you on your property, it
demonstrates that you are meticulous in your attention to detail.
2. Attractive Corporate
packages:
For businesses, it's great to have
all of the amenities and services included in one package. It saves both time
and money for the customers. And hotels have a role to play in that.
Some companies desire to host
customer meetings in other cities, such as this one. They can choose from a
variety of hotels in that city. However, reserving everything individually —
from the accommodations for their staff to the conference venue they choose —
might be intimidating. On the other hand, suppose your hotel offers
pre-packaged deals to suit these kinds of guests. The Premium Corporate Bundle
includes three rooms, a conference room, breakfast for all guests, as well as
all necessary stationery. If you are looking to avail the best corporate
package for your business needs, The Oasis Hotel is one of the top-ranking hotels in Baroda,
Gujarat, offering the best-in-class corporate
hotel services.
3. Build a strategic marketing
plan:
Even if marketing is at the core of
your hotel business, certain changes necessitate a different approach.
There are now a wide variety of
marketing options available, both online and offline. Your hotel should know
the best channels to use to get the most out of your marketing efforts.
Is LinkedIn where they hang out? Are
they in a business lounge at the airport near you?
We believe this makes it quite clear
where your marketing efforts should be focused.
4. Initiate Loyalty program:
Bringing in guests, converting them
to Bleisure guests, as well as holding them as your long-term client is indeed
challenging. Loyalty programs, on the other hand, can help alleviate this
problem. If you don't already know, hotel loyalty programs are reward-based
marketing methods for guest retention and acquisition.
Loyalty programs can help you obtain
repeat bookings. You can allow that guest or business to use their membership
card and avail the property's exclusive offers.
5. Exciting offers:
How do you entice Bleisure tourists
to stay at your hotel? The Oasis Hotel - one of the excellent Business hotels in
Vadodara, has exciting offers for all corporate
travellers.
The addition of services, activities,
as well as amenities, would help them rest and unwind. You can improve your
home by including the following features:
● Bleisure tourists will
appreciate your hotel's on-site spa, where they may soak in hot, bubbling water
and attain mental peace.
● Allow visitors to participate
in a local community event, such as a museum tour, to understand the area's
culture better.
● It's also possible to take
your guests on a hiking trip to the nearby hills. Make them spend the night in
the woods under the stars.
● Would you like to play a
game? It's possible to set up gaming rooms for Bleisure guests to kick back,
relax, and play their favourite video games.
● Travellers can also benefit
from an in-house bar, which can help them relax after a long workweek.
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