How to attract Bleisure Travelers to Your Hotel?

People today travel more frequently than they did only a few years ago. There is a lot more to this than just vacationing. While on the road, they close transactions, attend meetings, visit clients, and receive promotions because of their performance. Perplexed, aren't you?

 

We're discussing Bleisure travel, a rapidly growing travel trend that's sweeping the globe. As the hoteliers have accepted it, Bleisure appears to be a lucrative area to enter.

 

Keep reading if you want to make a lot of money in this new market.

 

Bleisure Travel:

Travelling for pleasure, or Bleisure is exactly what it sounds like. Travelling for both business and pleasure is known as Bleisure travel. As a result, business travellers are more likely to extend their visits in order to relax, de-stress, and enjoy the local culture.

 

If you don't already know, "bizcation" is another phrase for combining business and pleasure (or vacation).

 

However, "Bleisure" is what we're going to stay with. Why? Because the idea is appealing.

Top 5 ways to attract Bleisure travellers listed by The Oasis Hotel - the most distinguished four star hotel in Vadodara near Airport:

So this is exactly how you feel about it? Stop worrying. We're here to help. Bleisure travellers have different tastes than regular tourists. Hoteliers who want to get the most out of their Bleisure customers need to learn more about this demographic.

 

There are a number of things a hotel needs to focus on:

1.    Employ infrastructure that is work-centric:

Bleisure travellers, of course, seek out relaxation. That, though, is really incidental. Work is at the top of their priority list.

 

These travellers are looking for a place where people can focus on their work without interruptions or hassles.

 

For what purpose will this be accomplished? To make your property more appealing, you should include the following features:

 

●      Construct work areas and meeting places for Bleisure travellers so they can attend meetings and hold other official events.

●      Bleisure guests will be able to do their business more efficiently if the hotel has high-speed internet available.

●      Ensure your employees have the technology they need to perform their duties by stocking up on spare desktops, laptops, and other IT devices.

●      Guests at Bleisure will also need to stock up on paper goods while they're there. And if you already have them with you on your property, it demonstrates that you are meticulous in your attention to detail.

 

2.    Attractive Corporate packages:

For businesses, it's great to have all of the amenities and services included in one package. It saves both time and money for the customers. And hotels have a role to play in that.

 

Some companies desire to host customer meetings in other cities, such as this one. They can choose from a variety of hotels in that city. However, reserving everything individually — from the accommodations for their staff to the conference venue they choose — might be intimidating. On the other hand, suppose your hotel offers pre-packaged deals to suit these kinds of guests. The Premium Corporate Bundle includes three rooms, a conference room, breakfast for all guests, as well as all necessary stationery. If you are looking to avail the best corporate package for your business needs, The Oasis Hotel is one of the top-ranking hotels in Baroda, Gujarat, offering the best-in-class corporate hotel services.

3.    Build a strategic marketing plan:

Even if marketing is at the core of your hotel business, certain changes necessitate a different approach.

 

There are now a wide variety of marketing options available, both online and offline. Your hotel should know the best channels to use to get the most out of your marketing efforts.

 

Is LinkedIn where they hang out? Are they in a business lounge at the airport near you?

 

We believe this makes it quite clear where your marketing efforts should be focused.

4.    Initiate Loyalty program:

Bringing in guests, converting them to Bleisure guests, as well as holding them as your long-term client is indeed challenging. Loyalty programs, on the other hand, can help alleviate this problem. If you don't already know, hotel loyalty programs are reward-based marketing methods for guest retention and acquisition.

 

Loyalty programs can help you obtain repeat bookings. You can allow that guest or business to use their membership card and avail the property's exclusive offers.

5.    Exciting offers:

How do you entice Bleisure tourists to stay at your hotel? The Oasis Hotel - one of the excellent Business hotels in Vadodara, has exciting offers for all corporate travellers.

 

The addition of services, activities, as well as amenities, would help them rest and unwind. You can improve your home by including the following features:

 

●      Bleisure tourists will appreciate your hotel's on-site spa, where they may soak in hot, bubbling water and attain mental peace.

●      Allow visitors to participate in a local community event, such as a museum tour, to understand the area's culture better.

●      It's also possible to take your guests on a hiking trip to the nearby hills. Make them spend the night in the woods under the stars.

●      Would you like to play a game? It's possible to set up gaming rooms for Bleisure guests to kick back, relax, and play their favourite video games.

●      Travellers can also benefit from an in-house bar, which can help them relax after a long workweek.